“After months of struggling to understand the iPhone phenomenon, I have finally come to understand what makes the device so completely different from any other gadget. No, it’s not a phone, a “mini PC” or even a portable media and entertainment system.

The iPhone is a disease.

Once you catch this particularly virulent bug, you become susceptible to a personality disorder that compels you to filter all experiences in life through the prism of whether or not there’s an app for it. It creates a bias in favor of information and media available through apps — and another bias against content not delivered through the iPhone.

I know, because I’ve got it. And I’ve seen others suffer from it as well.”

As Mike Elgan continues to explain more here…

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