Weber’s On the Grill

Aug

Posted by Hammbone

Apps, Reviews, App Store

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If you are planning to take your grill game to the next level, you are going to love this app. Weber’s On the Grill™ showcases hundreds of classic recipes from Weber’s extensive and highly successful cookbook library. This app is the first of its kind featuring such an impressive recipe database for rubs, marinades, and sauces that are sure to get you fired up to get out and grill. You can tag favorites and even create a master grocery list that you can take to the store. There’s even a timer within the app, so you know exactly when to take your food off the grill. The phone will ding and vibrate when the timer goes off.

Weber wants to educate consumers about its products and is attempting to engage them by providing tips on how to become better grillers with recipes, techniques and guides as well.

Browse triple-tested, classic recipes from Weber’s best-selling cookbooks, from starters to desserts, including rubs, marinades, and sauces.

In addition to the 250 recipes featured on Weber’s On the Grill application, there are also 40 recipes for rubs, marinades and sauces; 100 quick-grilling tips; and grilling guides for red meat, pork, poultry, seafood, veggies and fruit.

There is information on basic grilling techniques such as dealing with flare-ups, food preparation like positioning chickens on a rotisserie and grilling safety and maintenance.

Watch short instructional grilling videos by celebrity chef and cookbook author Jamie Purviance as he illustrates grilling lessons such as how to set up a two-zone charcoal fire.

Users can tag favorite recipes and techniques and add as many recipes to the grocery list as they like.

The app will then sort the ingredients into an itemized list organized by category to facilitate shopping. A check box lets users mark off items as they shop.

On the Grill is the first of a series of free and paid applications planned for release by Weber. Available in the App Store, Weber’s application retails for $4.99.

Gallery: Weber’s On the Grill

The target demographic is tech-savvy grill-lovers ages 25 to 54, both male and female.

Weber wants to educate consumers about its products and is attempting to engage them by providing tips on how to become better grillers with recipes, techniques and guides.

In addition to the 250 recipes featured on Weber’s On the Grill application, there are also recipes for 40 rubs, marinades and sauces; 100 quick-grilling tips; and grilling guides for red meat, pork, poultry, seafood, veggies and fruit.

There is information on basic grilling techniques such as dealing with flare-ups, food preparation like positioning chickens on a rotisserie and grilling safety and maintenance.

The app includes demonstration videos that illustrate grilling lessons such as how to set up a two-zone charcoal fire.

Users can tag favorite recipes and techniques and add as many recipes to the grocery list as they like.

The app will then sort the ingredients into an itemized list organized by category to facilitate shopping. A check box lets users mark off items as they shop.